Hello, parents! At chuggington.com, we are absolutely bonkers about kids, and about making sure our visitors are savvy about protecting themselves wherever they go online. This is especially true because we are a site for preschoolers, who need all the protection we can give them, and we are pleased to be your partner in this endeavor. Here's how we use personal information you give us:
Information We Collect, and How We Use It
We ask the parents of our website visitors to give us information about themselves, including contact information, in certain circumstances. We do not expect or encourage children to interact with our site beyond playing the games or entering the virtual world, and as such we do not collect any information about them. We intend all interactive areas for legally responsible individuals; in the U.S. and many other countries, this means 13 years old or older. In the limited capacity that younger children are able to engage the interactive portions of our site, they will be able to do so only on an anonymous basis. This means we do not ask for, or allow children to submit in any "free text" fields (like a blog comment post) any personally identifiable information. As part of our electronic postcard feature, we will ask for the email address of the recipient, as well as the sender's first name and age. If the sender is under 13, they will be informed that the feature is only for adults. Postcards sent through this feature are delivered immediately.
Parents (and children) are able to send us messages on a one-time basis to request help or information, for example, about our website. These messages are sent to an editor with a password-protected computer, and are deleted once we have responded to the request.
If we need to contact you because you ask us to send you our newsletter, we'll ask for your email address. Or, if you select to participate in activities that require payment, we'll ask for your billing information to process your payment. Parents, we will use the information you provide to respond to your request (to buy a product or receive our newsletters, for example). We also let parents submit information about how their children are enjoying chuggington.com, as long as the children cannot be identified by personally identifiable information such as last name, specific geographic location, school name, team name. IWe use technology and monitors to block such information, but ask our community members to do their part by not submitting it in the first place.
In addition to the uses described above, we will also use your information for our own internal or business purposes, such as tracking our visitors activities to determine what areas of our website, or what services, are more popular.
In addition to information we collect as described above, namely when we specifically and actively ask for information, our website also collects some information passively from all of our visitors. We use the information collected through passive technologies like cookies and web beacons to improve the design and content of our site, to personalize our visitors' experience on chuggington.com, and to offer products, programs, and services. We may also aggregate this information to analyze site usage, as well as to offer products, programs, and services.
We will disclose information we maintain as required by law, for example, in response to a court order or subpoena. We also may disclose such information in response to a specific law enforcement agency's request or if we believe it is necessary to protect the safety of our users. We will also share information with related companies, such as any parent organization or sister company. We will also share adults' information with vendors who are working on our behalf. When working with vendors, we will require that they adhere to confidentiality provisions, and that they use information we provide solely for our own purposes.
Changes to Our Site and This Policy
Third Parties and Links
We may use agents or contractors on occasion to provide services to our users, such as sending prizes to contest winners. In these cases, we require the agent or contractor to keep the information confidential, to use it only for the specific services they are performing and to delete the information after fulfilling those services.
We have put in place appropriate physical, electronic, and managerial procedures to safeguard the information we collect online. No technological measures are perfect, however. We thus encourage parents to take steps to protect their children by teaching children safe online practices, and by using safe practices themselves. To learn more about how to protect your children online, please visit connectsafely.org, an Internet safety forum founded by industry experts we have come to trust.
Contacting Us, Parents' Rights
2b River Court
27 Brewhouse Lane
Putney Wharf London SW15 2JX
Parents, under U.S. law, you can also refuse to permit us to collect or use additional information from your child. To exercise these rights, please contact us firstname.lastname@example.org.